The Westin Charlotte

Data Strategic Content Creation | High-res Website Gallery Images | Paid & Organic Social

The Process

Project Brief

The Westin Charlotte partnered with us to inspire and engage corporate travelers, group planners, and weekend leisure guests. Following a multi-million-dollar transformation of their lobby new restaurant and bar, the hotel required a visual refresh that aligned with the brand’s wellness-forward ethos. Our mission was to showcase this new Eat Well culinary destination alongside their empowering amenities, positioning the property as Uptown’s premier retreat for both productivity and restoration.

Deliverables

We captured a diverse mix of lifestyle assets designed to evoke the Westin well-being experience. The shoot heavily spotlighted the new restaurant and bar, dynamic meeting spaces that help guests Work Well, and premium guest rooms overlooking the Charlotte skyline. In total, we delivered 300+ finished assets tailored to elevate their digital presence across website layouts, OTA & GDS listings, corporate sales decks, and organic and paid social channels.

Real-life Uses

Gallery

Client gallery powered by Picflow

Agency | Casual Fridays

Photographer | Daniel Curran

Producer | Gabby Barnes

Videographer | @joshausley_dp

Video Assistant & BTS | @markwebbfilm

Let’s chat!

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Grand Hyatt Indian Wells Resort & Villas

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Boston Marriott Cambridge